Oh! Crikey! Come together team and let’s figure it out.
The only certainty about business today is fast relentless change!
Brace and Embrace !
If we do not embrace AI, our businesses may perish…Ouch!
Come On Team, let’s show a bit of resilience.
Think of those poor Ukrainian soldiers trying to work out how to shake off those “Seek and Destroy” drones.
How fortunate are we snug in our home or air-conditioned offices.
LEARN AND APPLY FAST
Be aware how to use new agents and surround yourself with partners who have relevant tech expertise.
But at what price?
Do not worry about price now; just find the perfect “right fit” partner solutions and then try to negotiate a “Win Win” deal.
ABM to ABM ++
Account based marketing is now being superseded by Assessment Based Marketing, which I might argue has always existed in B2B Solutions sales.
We need to track and assess our precise customer needs and work through solving them to produce positive, mutually favourable outcomes.
This partnership approach will reap longer term dividends.
In CLV (Customer Lifetime Value) terms, a short term contract often ends up costing us money. Servicing new customers properly is costly. Let’s try to view customers as long term valued partners i.e. for a minimum of 5 years. Think about our ROE (Return on Energy) in addition to ROI. Safeguarding our physical and mental energy is so critical.
So how do we get our own AI Revolution going?
Rather than outsourcing sales, our model is changing thanks to GPT-5 to “Insourcing AI”.
Transaction Focus is just beginning to work with a US AI integration agency that formats virtual AI generated team members for every sales and marketing task.
Closing the Sales and Marketing Loop
This means that we can close the sales and marketing loop and provide prompt CX (Customer Service Excellence) and in turn manage more profitable sales and marketing campaigns
Safeguard your brand first
IP is always key and your proprietary brand values can either not resonate or simply disappear into the “AI ether” if you do not build strong brand meaning and depth.
Human and Cloud Employees need to buy into our brand and purpose
Some people call it “Culture”. I argue that it is far more than that and far more deep reaching.
This is why at Transaction Focus, everyone who joins has to sign our mantra.