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About Us

Our Values

Cultural Intelligence

Our team in 65 countries are truly diverse and multinational; we understand and navigate cultural nuances to build meaningful relationships.

Partnership

We collaborate with our clients and international partners to achieve exceptional growth and mutual success.

Integrity and Purpose

The TFocus team is humble, deeply committed and transparent in everything we do. We strongly believe in True Visibility. Successful project revenue delivery is our key focus.

Adaptability

The tailor the team and our approach to the unique needs of each client and are not afraid to challenge in order to attain optimal results.

When living and working in Seoul, South Korea for an advertising agency, our Founder, Charles Smee was always searching for the best possible talent to deliver exceptional results for international clients such as Coca-Cola, Carrefour, Nokia, Hilti and Unilever.

It was not always possible to source the best possible specialist stellar talent within one single agency’s walls.

Hence the idea for Transaction Focus, a boutique fractional sales and marketing agency was born:

To source bespoke sales and marketing teams from all around the World to deliver optimal project revenue growth

Since 2004, we have completed 145 projects and scores of 3-6 month intensive campaigns to optimise sales teams, to unlock new channels or to open new countries. Sometimes we are a supplementary resource on hand when required; or even mentors:

  • ABC have been working with us on regular small bespoke projects for 16 years
  • We re-jigged and scaled an Intel vPRO program from France to 15 EMEA territories generating US$250 million pipeline over 6 years
  • Kimberly-Clark Healthcare hired us to accelerate sterilisation wrap sales into NHS hospitals; we increased ROI by 188% within 18 months
  • Cassini Maps sold into 75% of Waterstones bookstores within 6 months thanks to our deeply skilled TFocus telemarketing and Retail Environmental marketing teams

We work with ambitious startups, Scale ups and multinationals alike

Empowering Companies to scale into new channels and globally with culturally intelligent sales and marketing teams

We partner with ambitious businesses to drive growth and expansion in international markets with data driven and AI empowered sales outsourcing.

OUR STORY

For 21 years, we have committed to serving our customers to the very best of our ability and prefer to remain as a specialist boutique agency to guarantee a personalised service.

Please chart our history here for yourself https://transactionfocus.com/news

Meet our Team

Transaction Focus - Charles Smee

Charles Smee

Founder & CEO

Transaction Focus Ltd

Transaction Focus - Deanne Kingsbury

Deanne Kingsbury

Director

Transaction Focus Ltd

Transaction Focus - Paul Tomkins

Pau Tomkins

Defense and Space Specialist
Transaction Focus - David Butler

David Butler

TFocus Health
Transaction Focus - Werner Docx

Werner Docx

TFocus Health
Transaction Focus - Gary Pine

Gary Pine

Head of Digital
Transaction Focus - Michel Mvoandji

Michel Mvoandji

Central Africa
Transaction Focus - George Tetteh

George Tetteh

West Africa
Transaction Focus - Christian Reinaldo

Christian Reinaldo

APAC Marketing
Transaction Focus - Christine Dimitrova

Christine Dimitrova

Inside Sales