About Us

Transaction Focus is a boutique fractional sales and marketing agency that helps startups and multinationals accelerate global revenue growth. Established in 2004, we provide data-driven outsourced sales teams and distributor management across 65 countries, utilising deep cultural intelligence to de-risk international market entry.

It was not always possible to source the best possible specialist stellar talent within one single agency’s walls.

Hence the idea for Transaction Focus, a boutique fractional sales and marketing agency was born.

Global Sales & Marketing Solutions

Accelerate Your Revenue with Data-Driven Sales Outsourcing – We provide end-to-end sales solutions tailored to scale your business globally:

Outsourced Sales Teams: Deploy culturally intelligent teams in 65 countries to represent your brand.
Distributor Management: Identification, vetting, and management of international partners.
Test Selling: Validate new markets with low-risk, 3-6 month intensive campaigns before full expansion.
Sales Optimisation: Audit and enhance your existing sales processes for maximum ROI.

Delivering Measurable Impact Since 2004

With over 145 successful projects completed, we don’t just promise growth; we engineer it. Here is how we have delivered for our partners:

Intel vPRO: Re-engineered and scaled a program from France to 15 EMEA territories, generating a US$250 million pipeline over 6 years.
Kimberly-Clark Healthcare: Accelerated sterilisation wrap sales into NHS hospitals, increasing ROI by 188% within just 18 months.
Cassini Maps: Achieved product placement in 75% of Waterstones bookstores within 6 months using our specialized telemarketing and retail teams.
Long-Term Partnerships: We build lasting relationships, including a 16-year partnership with ABC on bespoke projects.

Our Values

Cultural Intelligence

Our team in 65 countries are truly diverse and multinational; we understand and navigate cultural nuances to build meaningful relationships.

Partnership

We collaborate with our clients and international partners to achieve exceptional growth and mutual success.

Integrity and Purpose

The TFocus team is humble, deeply committed and transparent in everything we do. We strongly believe in True Visibility. Successful project revenue delivery is our key focus.

Adaptability

We tailor the team and our approach to the unique needs of each client and are not afraid to challenge in order to attain optimal results.

Our Story: Born from Global Ambition

We work with ambitious startups, scale-ups, and multinationals alike.

The concept for Transaction Focus was born in Seoul, South Korea. While managing campaigns for international giants like Coca-Cola, Carrefour, Nokia, Hilti, and Unilever, our Founder Charles Smee identified a critical gap in the market.

He realized that sourcing “stellar specialist talent” within a single agency’s walls was often impossible. Transaction Focus was established to solve this problem: a boutique fractional sales and marketing agency dedicated to sourcing the world’s best talent to deliver exceptional results.

Please chart our history here for yourself https://transactionfocus.com/news

Our Mission: Intelligent Global Expansion

We empower companies to scale into new channels and global markets by deploying culturally intelligent sales and marketing teams. By partnering with ambitious businesses, we drive international expansion through a unique blend of data-driven strategy and AI-enabled sales outsourcing.