How do we knit diverse skill sets from different geographies to perform together?
Transaction Focus is not just a global business development provider.
We have been constantly searching how to optimise customer and partner outcomes by improving their internal communications and team integration.
Here is an overview of some key elements
1. Profiling, Segmentation and Targeting – Knowing your ICP
Get the whole team involved, not just the Sales and Marketing teams
2. Intertwined Tech Stack for total integration
Enables everyone on the team wherever they are working to stay on the same page.
a. API backbone
CRM and Email management and Internal comms (i.e. Slack) is at the centre of the tech stack. With Hubspot or Sales Force Einstein API integration with other softwares, this is relatively simple
b. AI soft tissue add ons
Demandbase ,Gong and Drift and other softwares such as Bombora all help hone in on right fit prospects with true intent.
3. Vision and Mission Focus & Cohesive Target and Goal Setting
Again, involve the whole team and even arrange a relaxing Away Day with fun activities and dinner to align the team so that everyone feels enthusiastic about contributing in a spirit of joint ownership.
4. Individual awards and Team bonuses for Offices, Regions, Countries or Continents milestones or achievements or successes
In line with preset and pre-agreed time specific OKRs, KPIs or KRAs
Do not be afraid to offer aspirational dream prizes
a. Gamification
If carefully planned and implemented, gamification can induce loyalty and can be a huge motivator and should prompt more internal communication and a greater sense of fun and belonging.
5. ESG Growth Culture
Every company has it’s own unique culture. Our TFocus teams inspire our partners and customers to deepen their unique brand culture and sense of purpose as this can be a unifying dynamic that gives the team new energy.
A clearer sense of purpose also enhances team belief and facilitates clearer internal and external communication that in turn increases sales. We call this True Cohesion.
a. PSR (Personal Social Responsibility)
Before hiring team members, we like to understand how they tick:
Are candidates community and ecology focused or are they just focused on money for their immediate family?
Do they take proactive action to recycle waste at home and at work?
The German “Green Dot” system, the Swiss and South Korean “polluter pays” policies tax residents who do not recycle proefficiently. In many UK cities, residents and councils make minimal effort.
Transaction Focus is not yet B Corp certified, however we do follow their principles and other environmental quality standard frameworks such as ESG Book and Nature Metrics.
b. True Caring Spirit
Since the Pandemic, we have all become aware of the importance of mental health and wellbeing. Random acts of kindness and community actions create a positive vibe, bond the team and can even generate inspiring PR coverage.
c. Encouraging a willingness to challenge
When employees or team members or growth partners are engaged and involved in points 3, 4 or 5, they feel more responsible and accountable about what happens in an organisation.
They are more likely to challenge management changes and adapt policies to meet the demands of the organisation.
They are also more likely to innovate and find continuous improvements.
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